Friday, 15 November 2013 11:17
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The key to unlocking the power of the internet rests in being able to take advantage of search engines. This is because search engines are the number one way that people discover new products and services on the internet. However, most people will only click on links on the first page of a search result. Thus, if your page is not ranked high enough, then it is unlikely that many people will discover your website. On the other hand, if your site is ranked highly, then you are going to reap the rewards and see more visitors and, hopefully, more customers.
So then the question remains, just how do you boost your website’s ranking? The answer is called online search engine optimization, or SEO for short. SEO refers to a set of techniques that are used to increase a website’s ranking in a search engine. Today, the most popular search engine is Google. Google, uses a complex algorithm called “PageRank” to rank websites based on their relevance to the terms being searched. SEO works by unde
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