Believe it or not, the Direct Marketing Association reports that private label email marketing strategies are so cost-effective that they have a return on investment of around 4,300%, which means that it practically pays for itself!
More than a few companies today are using private label email marketing plans with great success. In the past, our inboxes used to fill up with obnoxious newsletters and time-wasting sales pitches, which leads many to discredit and lose faith in the strategy. However, with a strong content marketing approach, private label email campaigns are still highly successful.
Of course, nowadays you can’t send those spammy emails and hope that they work. Instead, you need to offer customers and clients something of value in your private label email campaign. You could call it an exchange of value–the recipient’s precious time in exchange for the valuable information within your email. These are emails that have a reason behind them, a reason that goes beyond shameless self-promotion.
Once you have a reason to blitz private label emails, such as an upcoming buy-one-get-one sale for example, you need to craft the email so that it’ll not only avoid the slush pile, but so that customers will open and read it. Although you may be writing sales copy, you can’t approach it that way. It has to be more personal, more direct and to the point. The key to making it more succinct is to use a format that can communicate the information at a glance. The Internet is short attention span theatre, so the email needs to be written in a way that could be skimmed, but still deliver all the important points of the message.
The next step to creating a a successful private label email campaign is to craft the subject line. Since it’s the first thing the customer will see, it needs to grab their attention and their curiosity. The subject line is an opportunity to really make your email stand out amongst the dozens of other emails the customer will receive daily.
Bearing this in mind, it’s possible to have that 4,300% ROI on your next private label email campaign, too. Remember: the email needs to have a valuable purpose, needs to be succinct, and its subject line needs to seize the customers’ attention. If you have any questions about how to launch a successful private label email campaign, or any other tips on creating a winning private label email strategy, feel free to share in the comments.