The internet has made almost everything that it touches faster, easier, and more efficient. This is especially true when it comes to business communications and marketing. When online marketing exploding during the mid 1990s, companies quickly realized that they suddenly had access to million of consumers that they would not have been able to reach otherwise. However, there is one form of advertising that remains highly effective when it comes to sales and marketing, and that is tried and true direct mail postcards. However, the direct mail postcards of today are a far removed from the first picture postcards that were mailed during the Franco Prussian War.
For many years, companies have been sending to customers and potential customers business postcards, real estate postcards, and other direct mail postcards to attract the attention of consumers. And, for the most part, it works. For instance, customers respond to direct mail postcards at a rate of 3.4 percent, as opposed to a rate of .12 percent for email. Furthermore, a recent marketing study found that the best ROI for B2C marketers was via direct mail postcards. Since companies spent over 153 billion dollars direct marketing during 2010, they clearly know its potential.
Companies who choose to capitalize upon customized postcards can utilize custom postcard printing services to create custom postcards. Considering the fact that postcard printing is relatively affordable, companies can reach their customers and save money. While it may be cheaper and faster to send out marketing emails, sometimes the old ways still achieve better results.