Email marketing can be the unsung hero of any marketing effort. As an email marketing reseller, you can increase your business and that of your clients through simple tactical email campaigns.
First, if you are considering an opportunity to resell email marketing, you are looking for a provider that has a fairly robust autoresponder system. This allows you to queue messages to prospects and clients in an ordered list of emails that go out in a predetermined sequence. For example, if you have an autoresponder series for new prospects. They will automatically get the first message on sign up. Then they will get message number 2 in however many days you set it for. If another subscriber signed up for the email list the following week, they would still get message 1 on day 1 and then get message 2 in however many days it was set for.
In addition to having a robust autoresponder, your email system should allow for bulk mailings to go out as needed. By maintaining a subscriber list, you can automatically send out a message as needed to your entire list. This can used to announce a sale or a product update in an effort to reactivate prior customers.
As part of the email capabilities, some users may find it helpful to have a templated system for building and designing email messages. You will have to test your individual customers response to judge whether text or html messages generate a better response. In regards to testing, this is what makes email marketing such a powerful component of any marketing campaign. You can set up a message with multiple variances and test which version resulted in the strongest response.
In testing messages, you can look at several items. First, you should always test the headline. Sometimes one headline will result in a far better open rate than another. Then the internal message can be tested with variations. You will have to experiment to find the best call to action that actually converts versus a message that just results in clicks.
Email can be used as a perfect way to prime potential customers and to reactivate existing customers. And it provides an effective way to quickly test ideas and messages and their impact to sales. Read more here: hubshout.com