Following one of the biggest rules of sales, that you need to get to know your customer, sometimes we forget that we can talk to prospects face to face. With so much dependence on email and other less personal communications, you can use introduce a new tool into your sales arsenal.
For those with complex sales presentations, compiling your information into the best presentation folders shows that you have important information that they should pay attention to. Also, the exercise of distilling your information to pocket folders will allow you to get to the core of your message.
As you prepare for your sales presentation, it might make sense to customize the pocket folders to reflect the client and their needs. For example, custom printing can be used to provide a professional image, something that will hopefully carry through in the actual face to face presentation. Plus, all of your clients and prospects have to go home at the end of the day, and it would be nice if they have your logo to look at during their downtime.
Finally, use your custom printed pocket folders to get past the biggest obstacle to sales, being boring. Prospects do not like to trudge through an unpleasant presentation any more than you do. So, should your presentation provide them with enough detail and benefit that will keep their attention? Often, going through the process of printing your presentation and compiling it into your presentation folder can help you figure out what needs to be edited or made more compelling.
Not only does a professional looking presentation help you succeed in a positive light, but it lends more professionalism to your company and services. Keeping consistent messaging in everything you do helps prospective businesses that you have clear goals and messaging that you can provide to them as well. Ultimately, your goal is to help them succeed, and sometimes it can come down to the little details like your initial presentation. More like this article.