93 percent of internet users prefer interacting with brands over email, not social media. Exchange server hosting is available for those who are looking to host their data on a server, and included in this hosting are email and task management services, among other benefits. What many successful internet marketers see as equally important is SEO, or search engine optimization. Since the top two activities users do online are checking and sending email along with performing searches, effective online marketing appeals to the masses by using these techniques, and by doing this a business is able to grow.
You may be asking, what is seo and how does it work? SEO is a way for websites to get known on search engines, such as Google. By employing a series of SEO techniques that a reseller is able to accomplish, a website can get not only on the first page of a Google result, but possibly even to the number one spot. Organic links, which are links that users click when they appear as a direct result of a search, make up for 80 percent of clicks when a search is done. In fact, 18 percent of clicks go to the website that is ranked number one, while 10 percent of clicks go to the second result and seven percent go to the third. Only 20 percent of users actually click on the ads that also come up with a search, so this pay per click advertising is much less effective than even TV, radio, and print advertising.
If getting your website to the top of Google is not enough or you are looking to advertise more, what else can you do? That is where exchange server hosting comes in. While exchange server hosting is meant to give your company its own server for email and other purposes, you must utilize them yourself for marketing. The servers are built to handle tens of thousands of email accounts, giving you the option of email marketing. In fact, the revenue earned from email ad marketing surpassed 150 million dollars in 2012 alone. Even 44 percent of users who receive an email ended up making a purchase because of it.
If you choose to pursue how to use social media, there are social media consultants available for advice. However, search engine and email usage still lead the internet in activities performed every day. It is important that much of the 6.4 billion dollars spent on advertising goes towards these two sectors of the internet. By doing so, your business has the potential to gain much more profit than if you did not pursue these types of online marketing.